I spent many years seeking for the formula of getting the perfect portrait. Over time, I came to realize that people are not seeing their true self when they are completely posed in front of the camera. While those posed pictures are critical to a wedding shoot, there needs to be more. Probably the most important factor for me is to do everything I can to make sure the subjects feel comfortable in front of the camera. Most people do not like having their picture taken (myself included) and when someone feels uncomfortable, they usually look uncomfortable. Another rule I live by is that I don’t put the camera down until everyone is gone. Some of the best pictures are a result of joking around between groups and getting those scripted shots. I try not to do too much posing, yet I will direct in a way to help them feel natural and just let everything else happen. People enjoy seeing themselves smiling for real.